CDE Podcast

CDE Podcast #009 — Luc Donckerwolke, Chief Creative Officer & President, Hyundai Motor Group.

Luc Donckerwolke joins the CDE Podcast for a masterclass in design leadership: how great design reaches the road, why management matters as much as talent, and why the same team that designs the show car should build the production car. From his path through the Volkswagen Group — including the Audi A2 and Lamborghini Murciélago — to the "license to kill" mandate behind the transformation of Hyundai, Kia, and Genesis, Luc is candid about EV constraints, the SUV trap, the primacy of proportions, and aerodynamics as...

CDE Podcast #008 — Jacky Ickx, six-time Le Mans winner and Genesis brand ambassador.

Jacky Ickx joins the CDE Podcast to talk about Genesis's entry into the FIA World Endurance Championship, the philosophy that drives a racing life, and why endurance racing is enjoying a new golden era. From a chance meeting with designer Luc Donckerwolke to building Genesis Magma Racing from a standing start, Ickx reflects on ambition, team chemistry, and the Korean values shaping the program.

Guest:
Jacky Ickx — Racing Legend; Brand Ambassador & Racing Advisor, Genesis

About the Podcast:
The CDE Podcast brings you in-depth conversations...

CDE Podcast #007 — Achim Anscheidt, former Design Director of Bugatti.

Achim Anscheidt spent two decades leading design at Bugatti, shaping the Veyron, Chiron, and Tourbillon. In this conversation he traces his unconventional path into car design—from the pit lanes of Spa and Monza to funding his studies as a professional motorcycle trials rider—and shares the philosophy behind one of the most exclusive brands in the world: why Bugatti exists in its own cosmos, how heritage should inform the future without becoming retro, and why authentic design solves real engineering problems rather than adding decorative lines.

Guest:
Achim Anscheidt —...

Lorenzo Oujeili, Exterior Designer at Volkswagen, joins the CDE Podcast for a deep dive into breaking into the car design industry, building a career through internships and persistence, and designing a “Volkswagen for everyone” in the EV era: Volkswagen ID. EVERY1.
In this episode, Lorenzo shares his path from growing up in Emilia-Romagna and falling in love with concept cars, to internships at Pininfarina and McLaren, early supplier work for the VW Group, and eventually joining Volkswagen. We talk about what young designers often underestimate—portfolio realities, iteration, networking, and the resilience it takes to push through rejections.
Lorenzo also takes...